BELLA insider Celebrates July Issue with Second Annual “Shorechella”

Jul 16

Written By Jennifer MacLellan

BELLA insider toasted its July issue in style with the return of its second annual Shorechella celebration—hosted at the The Whitechapel Projects in Long Branch, New Jersey. The 70s and 80s-inspired summer festival brought together bold fashion, music, and experiential moments for an unforgettable evening of fun and glam.

Cover star Margaret Josephs lit up the red carpet alongside event host and BELLA CEO/EIC Vanessa Coppes, who celebrated her birthday with this vibrant, retro-themed bash. Guests danced to the nostalgic beats of DJ Spin Diesel, sipped from a curated mocktail bar by Gem Life, and enjoyed premium pours of Rosé Cuvée Gassier.

The evening featured standout activations from presenting sponsors JECT and Karen Diaz Meaike, along with curated pop-ups by:

Secret Garden Spa

MadeBySarahJ

Linked by Mint

Touchstone

Sipface

Dream Vacations

Guests captured the moment with JMC Photobooths, indulged in sweet treats by Melderberry Sweets and Maggie Macarons, and experienced the ultimate summer soirée at the iconic Whitechapel Projects.