Berry Beachy Goes Country & Papi Swim Makes Waves: A Double Debut at Miami Swim Week 2025

Yeehaw, but make it elevated. Miami Swim Week rode in hot—and who better to kick off the stylish stampede than Berry Beachy Swimwear and its bold, unapologetically confident sibling brand, Papi Swim?

At the Art Hearts Fashion runway shows inside the ever-iconic Eden Roc, Berry Beachy opened the week with a runway that screamed coastal cowgirl couture. Their newest collection, “Berry Beachy Gone Country,” lassoed the Western trend and gave it a fresh, glammed-up twist—with lace trims, denim-inspired textures, and even a splash of patchwork nostalgia that somehow felt made for both the prairie and the pool.

Think Daisy Duke... but on vacation in Tulum.

Berry Beachy: Where the Cowgirl Meets the Coast

With high-waisted briefs, plunging necklines, and silhouettes built for bold femininity, Berry Beachy proved that Western doesn’t have to mean rugged—it can mean refined. Co-founders Rob & Mel Gonzalez described the collection as a love letter to “independence and femininity,” and it shows. Every detail was intentional. Every look? A power move.

This wasn’t kitschy country. This was couture cowgirl—and yes, we’ll take two.

Papi Swim: Stepping Out in Style

And then came the boys.

Papi Swim made its first-ever solo runway appearance and, let’s just say, they didn’t walk—they owned that catwalk. With structured silhouettes, bold tropical prints, and sharp tailoring, the brand delivered a sizzling statement on what menswear in Miami really looks like: fearless, fun, and fluid.

While rooted in masculinity, Papi’s designs didn’t shy away from flair. There was a synergy between the two brands—Berry Beachy and Papi Swim—that celebrated the full spectrum of identity, style, and confidence. Together, they painted a picture of modern resortwear that embraces individuality and celebrates everyone’s place in the sun.

Berry Beachy and Papi Swim aren’t just Miami-based labels; they’re Miami manifested—vibrant, inclusive, and always ready to turn up the heat.

Their motto? Just add water.

Our take? Just add these two to your summer mood board immediately.

For more looks and behind-the-scenes glam, follow @berrybeachyswimwear and @papiswim on Instagram. Trust us, your summer wardrobe will thank you.