Miami Swim Week 2025: Iconic Brands Make Waves with Star Power, Innovation, and Global Glamour
At Miami Swim Week 2025, the icons came to reign. In a weekend charged with nostalgia, stardom, and next-gen swimwear, four standout brands proved why they’re the undisputed power players of the swimwear scene. Each one delivered more than just a runway show—they gave us a moment.
Leslie Amon: After Dark, Into the Dawn
Photo Credit: Getty Images
Later that evening, luxury brand Leslie Amon delivered pure magic with The After Sun, a collection that channeled the soul of sunrise after an unforgettable night. A dreamy fusion of metallic sheens, Hawaiian prints, and sultry cut-outs lit up the Paraiso Tent like the Miami sky at golden hour.
The energy was electric as influencer Emma Leger made her runway debut, while VIPs like Larsa Pippen, Kiki Barth, Juliette Porter, and Olivia Flowers filled the front row. Amon’s girls? Barefoot, bold, and born to dance ‘til dawn.
Oh Polly: Welcome to Club Tropics
Phot Credit: World Red Eye
UK powerhouse Oh Polly turned the Paraiso Tent into a sun-drenched disco with their Club Tropics Summer 2025 collection. Think mermaid-core meets after-hours glamour: gleaming metallics, sculpted silhouettes, and swimwear engineered for seduction.
With Rick Ross in the crowd and a sea of It-girls soaking up the scene, the night was a celebration of confidence, femininity, and heatwave-worthy design. High-cut one-pieces, cutout cover-ups, and tropical embellishments made it clear: Oh Polly owns the night.
AZULU: Botanical Reverie Meets Colombian Soul
Photo Credit: Getty Images
Colombian gem AZULU enchanted with Anatomy of a Bloom, a Resort '26 ode to sensuality, serenity, and rebirth. Unfolding like petals at sunrise, the collection fused earthy neutrals and passionate reds into elevated silhouettes crafted with AZULU’s signature touch—floral appliqués, contrast piping, and artisanal Tagua details.
From vintage cuts to glittering crochet, this was effortless resortwear for the modern romantic. Equal parts intimacy and identity, AZULU’s runway whispered quiet luxury with a tropical heartbeat.
Maaji: A Mermaid Fantasy and a Fizzy Surprise
Photo Credit: Pink Studio
On Sunday, Maaji closed Swim Week with a full-sensory dive into Mermaidland—an otherworldly presentation at The Temple House where fantasy collided with fashion. With a color-drenched palette and candy-like textures, the Resort 2026 show shimmered with movement, joy, and imagination.
But the cherry on top? A surprise collaboration debut with Cherry Coke. The crowd roared as models unveiled the Very Cherry Summer collection, a fizzy blend of retro swimwear, playful accessories, and major Y2K energy. With two more collabs coming (Sprite in September, Coca-Cola in February), Maaji has officially entered its it-girl era.
Styled with Melissa jelly sandals and Function of Beauty waves, Maaji’s show was part childhood memory, part fashion utopia—and 100% unforgettable.
From runway debuts to global collabs, this year’s Miami Swim Week proved that when the icons show up, the magic follows.
