CUPSHE TURNS UP THE HEAT AT MIAMI SWIM WEEK 2025 WITH CELEBRITY RUNWAY, A SABRINA CLAUDIO SERENADE, AND A WHOLE LOT OF WOW

Cupshe knows how to throw a fashion fête—and for its 10-year anniversary, the global vacation lifestyle brand delivered a runway extravaganza that Miami won’t forget anytime soon.

Held under the sizzling South Beach sun during Miami Swim Week 2025, the brand’s fourth annual runway show opened with pure magic: a sultry, soulful live performance by Sabrina Claudio that set the tone for an evening of beauty, empowerment, and celebration. From that first note, the energy was electric—and only grew with every look that hit the runway.

With a star-studded model cast that could rival any red carpet, Cupshe pulled out all the stops. Leading the charge was The Bachelor winner and Cupshe's newest brand ambassador, Kelsey Anderson, making her runway debut in Cupshe x Kelsey Anderson: Summer Postcards—a flirty, print-forward co-branded capsule filled with nostalgic resort vibes and modern silhouettes. Body-positive icon Iskra Lawrence, Love Island USA’s JaNa Craig, Vanderpump Rules star Brittany Cartwright, Summer House's Lexi Wood, and even The Golden Bachelorette’s Joan Vassos all strutted with confidence and charisma. Talk about a power lineup.

The runway featured 65 vibrant looks, including stylish swimwear for men and kids, making it a true family affair. Highlights included bold florals, sun-drenched hues, flattering high-cut shapes, and flowy coverups that brought a fresh dose of glam to the beach.

Alongside the Summer Postcards collection, the show unveiled the Miami Swim Week 2025 Collection, which leaned into vintage inspiration with a playful nod to ‘70s and ‘90s beach style. Think: retro cuts, pastel waves, and vacation-ready glam made for the modern muse.

In true Cupshe fashion, the crowd was just as fabulous as the models. Reality TV stars from Love Island USA—including Kaylor Martin, Serena Page, Kendall Washington, and Olivia Walker—joined fans, influencers, and media to toast to the brand’s monumental milestone.

“This year was all about celebration, community, and confidence,” shared Iris Yen, Chief Marketing Officer of Cupshe. “We honored where we’ve been, where we are, and where we’re going as we continue expanding globally and inspiring women everywhere to embrace their beauty with confidence.”

Want to shop the looks? You’re in luck—many of the pieces are now live on cupshe.com, ready to upgrade your summer wardrobe.

Cupshe isn’t just designing swimwear—they’re designing a lifestyle. One filled with joy, boldness, and unstoppable feminine energy.