Plum is the New Black: FFGains Debuts its Standout Collection at Miami Swim Week
Black is a tried-and-true color for countless closet staples, including swimwear, but there’s a hue that’s just waiting to be acknowledged. Fitness + Financial Gains™ (FFGains) Swim debuted their “Plum is the New Black” collection at Miami Swim Week, and the name expresses an undeniable truth. The brand claims that, when tested against varying skin tones, plum is proven to be flattering on a wide range of skin shades. So, before you reach for a black swimsuit, consider a switch-up with one of FFGains’ new plum pieces.
The show was undoubtedly a crowd-pleaser. Held at the iconic Surfcomber Hotel Miami Beach in collaboration with Fusion Fashion Events, FFGains showcased over 20 striking ensembles. From swimwear classics to resort wear and athleisure, there was no shortage of creativity or dynamic designs. Inclusivity remains a cornerstone of the brand’s values, and the collection directly reflects this ideal; models with varying skin tones and body types strutted down the runway, ultimately demonstrating that this brand is for everyone. With sizes ranging from XS to 3XL, FFGains is a pioneer in the swimwear industry, ensuring its size range accommodates all shapes and sizes.
From flowing kaftans to unique bikini silhouettes, this collection caters to a diverse range of preferences. A standout design featured a plum, long-sleeve, one-piece swimsuit that is ideal for modesty or added sun protection. A second plum bikini dazzled the audience with a triangle top, bottoms with metal ring detailing, and black contrast trim.
The kids also rocked the runway, and these pieces allow them to coordinate with their moms for the ultimate bonding experience. With a darling one-piece swimsuit featuring ruffles on the hem and a matching athleisure set, FFGains’ kids’ collection is launching in August 2025, so stay tuned for styles for the entire family.
Speaking of the entire family, the collection also includes a men’s swimsuit. Complete with a drawstring waistband and neutral color options, these shorts are designed to be easily camouflaged for everyday wear.
Next down the runway was the nude, mesh kaftan dress, which serves as the perfect accompaniment for a chic beach look. This versatile garment can also be styled with a slip for nighttime attire, and the ruffled elements truly elevate the piece.
Another crowd-pleaser was a bikini reminiscent of an iconic pop culture moment. Designed with a blue and green paisley print and gold hardware, this swimsuit drew inspiration from Britney Spears’ monumental “I’m a Slave 4 You” performance at the 2001 VMAs—snake not included. Featuring a bandeau top with strappy ring detailing and high-cut, cheeky bottoms, this swimsuit’s silhouette is innovative in design. The top can be styled separately for a nighttime look, enhancing its appeal and value.
FFGains has captured attention with its striking new swimwear collection, which is now available online. Jessyka Castillo, the founder, designer, and CEO of FFGains, has worked tirelessly over the past year to develop and debut this collection to the world, and she certainly delivered. If you’re looking for quality swim and athletic wear at a reasonable price point, these pieces are all priced at under $150, which is a steal for designs of this caliber.
